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Subject: Guidance on specialization in MBA
Date: 12-Feb-2008
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| Question: I am have done my graduation in B.Sc Maths (Hons). I am working in SONY INDIA as a co-ordinator. I am pursuing part time MBA from AIMA - cme. I am confused weather to specialize in Marketing or Operations. As I want to do a certified course in SAP after PG. Also working on SAP is part of my profile. Please do guide me which one is better in terms of monetary gains & career demand in future. |
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| Answer: SAP(Systems, Applications and Products in Data Processing) focuses on 6 industry sectors: process industries, discrete industries, consumer industries, service industries, financial services, and public services. SAP's products focus on ERP(Enterprise Resource Planning) which integrate all data and processes of an organisation into a unified system. SAP also competes in the Customer Relationship Management, Marketing & Sales Software, Manufacturing, Warehousing & Industrial Software, and Supply Chain Management & Logistics Software sectors. It would be advisable to go for the Marketing and Sales specialization.
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| Page 82 |
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