Print journalism: It is collecting and editing of news for presentation through media. It has been one of the oldest forms of journalism.Over the years, print journalism has witnessed major transformation, the simple reporting of yester years has taken a shape of highly specialized and professional field owing to competition and other factors. The newspapers and magazines today cover a wide range of specialized sections like political events, business news, leisure, cinema, sports, career, health and so many other subjects, which demands for professionally qualified journalists. Given the variety of subjects to choose from, one can look forward to a field of his interest and pursue several avialable courses in that direction.

Electronic Journalism: Communication mediums like television, radio, audio, video etc. has made possible news, entertainment, information, education related subjects reach the very far and wide places. It has to an extent sidelined other forms of communication. With the growing network of TV, satellite communication, cable services, radio stations, etc., the future of this industry seems bright. Electronic journalism offers to professionally qualified aspirants opportunities in a number of fields. Some of these are direction, production, camera, graphics, editing, sound, programme research, script writing etc.

Film producers, soundmen, lightmen etc: When we talk of films today, there is no dearth of available professional career options.Films have always earned recognition and fascination of masses. There are so many different groups of people associated with the so-called big screen and one has a variety to choose from the available options from technical professions like directors, producers, soundmen, lightmen, cameramen, editors etc. to artists like actors, dancers, musicians, stuntmen etc.
The rapidly growing film industry and its certain future has led to various institutes offering highly professional courses.

Advertitising: Advertising is brand building process of a product. From newspapers, magazines, posters, signboards, bills to the commercials on radio, television and even Internet, advertising has come a long way. Business organisations, political organisations, social organisations, all find it important to advertise in order to influence public opinion. Advertising is a service industry. This makes the job even more challenging. With the advent of the multinational companies, more and more Indian agencies are tying up with the the foreign agencies to pitch for international clients which is clearly indicative of high growth in coming years in this industry.

Public relations: Once, the simple operation of publicity, today has emerged as an important management function. Public Relations, as the name suggests, is used to generate and portray, positive image of an organisation by various means. Business houses, schools, universities, hospitals, government institutions, etc. engage public relations personnels and agencies to cast and present their image, objectives and policies in the best possible light.

For somebody to become a successful public relation consultant, it is imperative to have a liking to meet people alongwith excellent communication skills, ability to interact with, convince people, and build a rapport is important. The other traits should be, quick decision making abilities and good organisational skills.

So if you want to go in for mass communication , you have a wide variety of jobs to choose from and you can specialise in any field which interests you the most.

All the best
CareerAge Counselor