Subject: Mass Communication and marketing
Date: 20-Jan-2003
Question: Dear Sir/Madam,
As we know that colleges offering Mass Communication in India and the seats
in them are very less. Can you tell how can I relate marketing and Mass Communication
as I have interest in advertising field. Thank you.
Answer:
The Fundamentals in Mass Communication are the fundamentals that work
in Advertising. The difference being that in Advertising, you are communicating
a particular message that is commercially profitable. I have seen even blatant
untruth is indicated in advertising.
