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Subject: Advertising?
Date: 2-Jul-2002
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Question: I'm a commerce graduate from Mumbai and interested in Advertising
especially in logo designing.
Actually I have no idea about how to go about. Please kindly give me the
overall information regarding advertising. There are diploma courses in
advertising but are they really useful or a course in multimedia ? I'm
really confused.
I've been suggested to join an advertising company to get practical
knowledge but as I have professionally no knowledge about it. Being a
fresher with no experience, I doubt if I would get a job but I'm trying.
Kindly help, thanking you in anticipation. |
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Answer: Advertising is an important part of marketing and sales effort. Logo
designing is not advertising. It may have a relationship with branding.
In the whole business gamut, there is some one who assesses a market demand
for some goods or services. Then works on a product or a service. Once
ready, an announcement has to be made in a way that people are attracted
towards asking for the product and buying it for the perceived satisfaction
that they may want to enjoy. This perception of need satisfaction is what
Advertising deals with in a large part. Thus the Ad has to be attractive so
as to have a recall value, should carry a smart message in relation to the
product. It deals with copy, lay out, color, visuals, crisp message and what
not.
Go in for a proper MBA and do not waste time in doing Logo design course if
you want Advertising as your line.
However, if you are interested in graphics, or visuals, or even photography,
chose those lines and take diplomas to assist you learn the skills. |
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