Subject: Mass Communication & Advertising
Date: 28-Feb-2008
Question: I have done my PGDM-Marketing and am working since last 2 years. I am interested in pursuing a career in Advertising and hence was looking for a program in the same field. Do you think a degree in Mass Communication would help me get an entry into the Advertising field? If yes, what would be my profile like? Please respond at the earliest.
Answer: It is important to equip oneself with the skill sets of a desired field as the job market is highly competitive and requires certain skills and competencies. It would definitely be better if you take up a course in Advertising specifically like that being offered by IIMC(Indian Institute of Mass Communication) which offers a course in Postgraduate Diploma in Advertising and Public Relations.
Some of the reputed institutes are:
MICA(Mudra Institute of Communication, Ahmedabad)
Institute of Communication Management, Bangalore which offers a course in Advertising Management
Jamia Millia Islamia, New Delhi
BHU(Benaras Hindu University)
Xaviers Institute of Communication, Mumbai
Your experience in marketing along with a specialized course in advertising would help you to get better opportunities in the client servicing dept. of an ad agency/firm.
