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Subject: Want to know about Visual Merchandising?
Date: 10-Aug-2002
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| Question: I am an Interior Designer by profession and worked for three years in this
field. But I've realised that I'm more interested in the creative part
of it and not execution of the same. I'm more interested in creative
visualization for example window display, set designing, stage decoration
conceptualisation of events, giving themes, effective backdrops etc. Is there any specific course related in this area? And if there is what is
the scope of work?
I'm thinking to take up event management course, do you think it will
help? Please guide me how should I proceed. I'm in total confused state.
Thanking you. |
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Answer: You have to put down the reasons for choosing a shift. In fact, interior
designing is more of 'Living" rather than abstractness in some computer or
some one's head.
Is it because the customers are sticky? And you are finding the execution
difficult because of similar distractions?
If so, reason with yourself and convince yourself on two things: Customer
has to say some thing. She will not be happy always. Reason is the poor
manifestation of ideas in the mind and poor capability to convert in to
reality, however communicative we may be ourselves. You do not get the
exact color, luster, size, finish as desired, for want of workmanship,
material etc.
What is required by you is higher process orientation. More documentation.
Detailed specifications. This will remove ambiguities.
Try this out. I am sure you will be happier.
Do not try to remain away from the customer. Concepts without implementation
has little meaning. I have once written the following lines:
It is men with implemented ideas who make the difference. |
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| Page 22 |
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