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Subject: Want too switch over to Advertising
Date: 24-Mar-2002
Question: I have done MBA(systems)-in 2001 then I took SAE a PGD in computer application from Boston Mumbai.Sir I have working experience of 1.5 yrs as a software engineer . But now I want to shift my field I want to be part of the advertising world. How can I go for that. I want to work as Creative Director, Account Exe. Or as a brand manager . Can you consult me some advertising firms which are interested in freshers.I will be very greatful to you if you send me the list of advertising firms working in banglore.
Answer: You will make a good combination of Computers and Advertising. Now a days, computers play an important role in Advertising and your computer skills can help you, provided you have visualization, Graphics and Animation skills. I suggest you should do a multimedia course to add to your skills before you venture out. Contact the Ad companies with some Demos of say 3 D animations, or a new concept of your own Ad, say, one instead of 'Wah Taj'. Your creativity sells in Ad world, not qualifications. You should know latest technologies and softwares for digitizing data, pictures etc. Your sense of colors, tones that get reflected in your demos will prove useful. It is called Portfolio' in conventional terms, only difference will be that this time it will be digitized portfolio for you.

Your counsel.